When a company, organization, or any business markets a product or service under its branding, while the underlying product or service is sourced from a third-party provider, it is referred to as a “white label” service.

The appeal of white label VoIP services lies in the fact that resellers, being the primary target market for these services, have the ability to bill clients as if they were the originators of the services. This grants them access to a platform where they can efficiently oversee and endorse their brand. Additionally, resellers have the flexibility to sell these white label services and invoice their clients directly.

In the past, if you were are MSP (managed service provider) or an ITSP (IT service provider) or otherwise wanted to resell VoIP services to your clients, you would need to spend thousands on creating your own VoIP communication platform. (It could also take months, at least, to set it all up.)

With white label VoIP services, you’ll have:

• Tried and tested tools and be ready to sell services rapidly.
• A quality product and service to sell that’s already been tested and proven.
• A platform that’s ready to start reselling VoIP services much faster.

After discovering a VoIP platform that aligns seamlessly with your requirements, you have the option to effortlessly adopt their package and rebrand it using your own logos, labels, and name. Given its white-label nature, there is no necessity to reveal its third-party origin. Furthermore, all communication channels, including emails and SMS messaging, will bear your distinctive branding.

A notable advantage of white label VoIP is the retention of comprehensive control over the entire system. This extends to managing the data derived from all customers within your customer base. Additionally, after branding, pricing, and configuring every detail, you and your organization become the exclusive point of contact for all future customers.